Strategic. Creative. Innovative.
Ever since I was little, my mom and grandma would often say that my brother and I have "sisu." That word holds a special place in my heart, bringing back warm memories of love, encouragement, and resilience.
Sisu is a Finnish term that embodies something truly remarkable — that inner strength that keeps you moving forward when the going gets tough. It’s about courage, determination, and a quiet but fierce belief that you can overcome whatever life throws your way.
More than just perseverance, Sisu is a way of thinking. It’s the spark that drives you to try again when you want to give up and the steady resolve that helps you navigate life’s challenges with grace. Whether you’re striving for personal growth, leading a team, or just getting through a difficult day, embracing Sisu can be transformative.
So when life tests you, remember: Sisu is all about finding that hidden well of strength and showing up with heart and grit, ready to face whatever comes next.
Why Sisu?
What I Do
Custom-tailored website to meet your needs.
WordPress, Squarespace, and Wix
Website Creation and Redesign
Digital Marketing
Struggling to rank on Google's first page or get more leads? I can help!
My strategic digital plans cover everything from SEO and Google Ads to social media advertising and Google Analytics.
Social Media Management
Strategic social media strategy plan.
Create meaningful connections with organic and/or paid media.
Facebook, Instagram, LinkedIn, X, and TikTok
Graphic Design
Creative graphics for print and digital media.
From annual reports to social media graphics, I can create eye-catching designs for you.
Indesign, Illustrator, Photoshop, and Canva
Copywriting and Media Management
Breaking down complex topics into digestible pieces is my specialty. Whether it's getting you featured in the news or crafting impactful content, I've got you covered.
Photography and Video
Photography and videography enhance your impact and outreach. From headshots to event photography, to new photos for your website, I’m here to capture your best side.
About Me
Welcome to Sisu Creative, where grit meets innovation. I founded Sisu Creative because I was inspired by the Finnish concept of "sisu" — a powerful blend of determination, resilience, and the courage to keep pushing forward, even when the journey gets tough.
I believe in the transformative power of perseverance and love partnering with companies that share that same unwavering passion for their mission. My goal is simple: to weave sisu into every campaign, crafting strategies that don’t just capture attention but stand the test of time.
With over a decade of experience in digital marketing, I specialize in creating thoughtful, comprehensive strategies that span website design, social media management, and digital advertising. I’m passionate about getting to know each client’s unique vision and bringing it to life with tailored solutions that deliver meaningful results.
My journey has taken me from working with underrepresented communities and theaters to supporting political campaigns and advocacy organizations. I approach every project with intention, knowing that success comes from doing things purposefully, not just for the sake of doing them.
Originally from the lively city of Minneapolis, Minnesota (don’t cha know!), and a proud graduate of the University of Wisconsin-Superior, I have a deep love for the Midwest’s vibrant spirit. When I’m not crafting marketing strategies, you can find me enjoying time in coffee shops and bookstores — my second home.
Creativity fuels my personal life too. I enjoy crocheting and tending to my garden, even if my green thumb is still a work in progress. As a history enthusiast with a love for storytelling, I never miss a chance to join a ghost or history tour when traveling. Nature also calls to me, and I find joy in hiking and camping with loved ones.
And that dog in the logo? That’s Cooper, my beloved pup and small shadow.
If you’re ready to tackle your marketing challenges with tenacity and imagination, I’m here to help.
Let’s create something meaningful and lasting together.
Contact
Sisu Creative Today!
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!